S11 E22 Know, Like, Trust, AND Your Special Sauce: The ‘Extra 12%’ for Your Podcast
- “We are what we repeatedly do. Excellence, then, is not an act, but a habit.” — Will Durant
- Become a person worth listening to by remembering that your listeners can’t see you. So how do you connect with people you can’t see?
- The nutshell: Yes to everything above. And you can start simply: 1) ask people to share their stories with you; and 2) share your stories with them.
- [TAKE ACTION] Plan to speak with 3 people for 13 minutes this week. Ask them to share stories (that could be relevant for your show). Share a story or two with them. Then go back through the bullets above and reflect on the conversations you’ve had. How will you integrate what’s relevant into your podcast?
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
Listen to Live: IBGR.Network
Subscribe to the podcast at influencersformula.com