S11 E26 Training: Giving Value (and Monetizing Your Podcast)

“More and more people are beginning to understand that what is really valuable is having a plan.” — Nick Bamford

Become someone worth listening to by NOT giving it all away.

When everything you offer is free, it loses value fast. So make sure to find a balance of free + paid content so you can serve (and trigger transformation for) your listeners and partners in the best possible ways.

Your podcast should be the beginning of your funnel (at least one of them). For example: create a video, make use of the audio, create the show notes… then turn all of it into something salable (concept) and sellable (content).

[TAKE ACTION] Consider the easiest way to sell something related to your podcast. Is it the recordings? Is it a course? Access to a membership site with bonuses?

Ben Gioia ("joya")

Book Coach, Strategist & Publishing Advisor

Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.

Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.

Listen to Live: IBGR.Network

Subscribe to the podcast at influencersformula.com