S11 E28 Partnership Monetization Strategies: Ads, Affiliates, Sponsorship, and How To Choose
- “Collaboration is the essence of life. The wind, bees and flowers work together to spread the pollen.” — Amit Ray
- Become someone worth listening to by choosing what kind of partnership works best for your podcast, season by season (i.e. ads, affiliates, sponsorship).
- The strategy you use largely depends on the size of your audience. Just starting out? Think affiliates.
- Ask yourself these two questions before seeking out partners: 1) Do I consistently get at least 200 downloads per episode? 2) What products or services would add value to my listeners?
- [TAKE ACTION] Choose a monetizing strategy and then decide which partners you want to reach (and how you’ll connect with them).
Ben Gioia ("joya")
Book Coach, Strategist & Publishing Advisor
Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!
From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.
Global Radio Authority & Podcast Expert, IBGR Co-Founder
Donna Kunde is a podcast host & radio personality who has produced over 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.
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