Episode 4

S11 E4 Make The Roadmap Work For YOUR Audience: Choosing A Podcast Name & Season Theme So You’re Someone Worth Listening To with Donna Kunde & Ben Gioia (“joya”)

  1. Did you know? “Unsexy” is the key to making millions and transforming lives.
  2. Become a person worth listening to — for YOUR audience — so people CAN’T stop listening to you, reading your book(s), and/or telling others about you).
  3. The roadmap works when you know: who (specifically) you love serving + what they will happily invest in + your “special sauce”.
  4. Research your people (and make sure you have conversations with them). Then you know the best name to choose and what to say to your best audience (and how to say it).
  5. [TAKE ACTION] Because we’re all about building your business —13 minutes at a time — review, reflect, and make sure you’re on track with the Influencers Formula.

Remember that if you want direct, live support from us for your business podcast, then contact us today at ibgr.info.


Each week we will walk through an easy-to-follow, proven, plug-and-play way to get YOUR podcast done, 13 minutes at a time, in just 13 weeks.


So follow the formula each week. And welcome to the show.


MEET THE HOSTS


Ben Gioia ("joya")

Book Coach, Strategist, and Publishing Advisor


Ben Gioia ("joya") is a three-time, best-selling author, podcast, and international radio show host. He’s trained millionaires at Stanford and helped a Fortune 100 company elevate culture by creating an empathy video game for 20,000 employees. Ben makes it easy — for coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!


From there, it’s making an impact as a unique expert, enjoying 5-figure speaking fees, and getting clients & partners BEFORE they’re published! With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide.



Donna Kunde

Global Radio Authority & Podcast Expert, IBGR Co-Founder


Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 300,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.




Listen to Live: IBGR.Network


Subscribe to the podcast at influencersformula.com


If you want direct, live support from us for your business podcast, then contact us today at ibgr.info.




TAGS: IBGR, IBGR Network, Donna Kunde, Ben Gioia (“joya”), business, podcasting, podcasting for business, online business, business podcast, business podcast, business tips, podcasting tips, business mastery, business coaching, business ideas, podcasting tutorial, start a business, podcasting equipment, business edition, why every business needs a podcast today

Transcript

Donna Kunde

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And we're back. I'm Donna Kunde in the studio with Ben Joya hey. You're listening to Business Podcasting Made Easy on the number one global business talk and news network on the internet, I VGR international Business Growth Radio. We are at episode number four. Already this hour goes by so fast and you want to make the roadmap work for your audience. Your audience choosing a podcast name and season theme so you're someone worth listening to. You hear that? We're saying it all the time. Being someone worth listening to is not enough to just create a podcast or write a book. Be someone worth listening to. And this is our series business podcasting made Easy. The Influencers formula. Remember, you can reach us anytime at influencersomula.com. There's an S on influencer. Influencersformula.com. So here we are now, number four, The Roadmap. Making it work for you, putting it all together. This last hour. We're going to talk about sex, aren't we, Ben?

Ben Gioia ("joya")

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We certainly are going to talk about sex. How can I not talk about sex? And remember that if you missed anything, especially when we talk about sex, you can always catch the recordings as well at influencersformula.com. And today, did you know, speaking of sex, that unsexy, that's kind of sex. Yeah, anti sex unsexy is the key to making millions of dollars and transforming lives with your message, at least at the beginning. Because we have this roadmap, you have a big message. You want to make an impact in the world, big vision, big opportunity, social media, blah, blah, blah. Yay. Look at me, look at me. And it comes down to the basics and best practices. And that's what we're going to keep teaching you and keep inviting you to practice for yourself during this process, right? If you want to become a person worth listening to, you absolutely have to stick with the basics. And even after the beginning, you still want to stick with the basics, right, Donna?

Donna Kunde

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Yeah, absolutely. And it is unsexy. This is stuff nobody wants to do, really. Then people say, oh, I got my new microphone, I got my idea, I got a blog site, I'm ready to go, I'm ready to create the podcast. And there's no thought into what they're doing. And then they wonder, well, why am I not getting any listeners? Why am I not getting any traction?

Ben Gioia ("joya")

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Yeah, beautifully hearkening back and showing my age. Field dreams. Kevin Costner.

Donna Kunde

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That movie.

Ben Gioia ("joya")

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If you build it, they will come. No, they will not come. Disc corporate baseball players might come, but they're not going to give you money and they're not going to help you bring your message to the world, right? So stay with the basics and do the unsexy things because that is the key to all of this. Because being worth listening to isn't just, hey, my message is worth it. But you want it. So your audience, your best audience, so people can't stop listening to you. They can't stop reading your books, right? They can't stop telling others about you.

Donna Kunde

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Oh, yeah.

Ben Gioia ("joya")

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This is Donna. Take it away.

Donna Kunde

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Well, yeah, no, you were getting me excited. Ben ready to go? Because that's really what we want. We want others telling people. You want others so excited about what you are saying, what you're talking about, what you're sharing, that they're sharing you with their peeps. They don't say that anymore, do they? Peeps?

Ben Gioia ("joya")

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I still do, if that counts.

Donna Kunde

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Okay, good. Because over time, what it does for you, you can stop paying for marketing. Eventually you won't need to, because you have become that person, that household name that everybody. You've got your raving fans, you've built this network effect. You're viral. They're still saying that. I know that you're viral. When you go out there, people, they want to contact you, they want to talk to you. They can't wait for your next episode to come out.

Ben Gioia ("joya")

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All of this, yeah, it's really amazing. And it makes me think about that breck shampoo commercial from back in the day.

Donna Kunde

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Oh, you're not dating yourself at all.

Ben Gioia ("joya")

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This is a completely inappropriate reference. But it makes the point about the network effect, right? I have beautiful bouncy flowy, soft hair. Tell my friends and they tell their friends, and so on and so on. And you see on the screen the duplicating boxes and the exponential increase. It's almost like saving what is it? Saving the penny and doubling your money every day for 30 days turns.

Donna Kunde

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Oh, yeah, the compound effect.

Ben Gioia ("joya")

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The compound effect, right. Thank you. Even better than the Brett commercial, because it's money.

Donna Kunde

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It really is. Yeah.

Ben Gioia ("joya")

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Take money over shampoo any day.

Donna Kunde

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Any day. As we circle back to what we're talking about in this episode is let's just take the listener back to because maybe this is the first time that you've ever heard us. Maybe you're just joining us on episode four. And if that's the case, go back and listen to one, two, and three. We're doing these in order. We're taking you on a journey. We are practicing what we preach. This is a transformational process. And where we are in the process right now is you've roadmapped out 13 weeks. That's a business quarter. And what we do differently at iBGR and in our methodology at Influencers Formula is to say, you're going to do a 13 week theme that will definitely take a person from here to there. You create your name of your podcast. For us, it's business podcasting made Easy. That's a catchy thing. People are searching for that. We know people are searching for that. So we got your attention, and now we're saying over the next 13 weeks, we're going to give you the influencers Formula that we had talked about in the last episode. That's our season theme. Ben and I can do another season next. After 13 weeks, we can do another 52 episodes. And guess what? We're catapulting ourselves into the podcasting world because the content creation, when you have to do it consistently, that consistency. So people have something to talk about. You need to be a person worth listening to, because you have to have something that they can actually listen to in this whole thing. So I'm taking you off on a little tangent, Ben. I see, like, your eyes are kind of bugging out a little bit.

Ben Gioia ("joya")

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It's okay. It all counts. And everything that you're saying is just giving me all sorts of new ideas and all the things that I want to talk about, but to keep us on track, at least to keep myself on track. Coming back to the roadmap, right?

Donna Kunde

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Yeah.

Ben Gioia ("joya")

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How does the roadmap work best? And we figured out, Donna, it comes down really just to three things, right? Just like a stool, three legged stool. If you're missing a leg, the stool is not going to work for you. So think of the three legs, right? So who specifically are you serving? Really important. What they will happily invest in is really important.

Donna Kunde

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Time and money.

Ben Gioia ("joya")

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Time and money, right. And trust in you that you can help them get to the goal. And then the third leg, if you will, is your special sauce. We keep talking about special sauce. That combination of your skills, experience, expertise, your story, your hardearned wisdom, your credentials, your case studies, the whole magilla, right. So three legs, who you're serving, what they will invest in, and your special sauce. That is how the roadmap works at its best. And when the roadmap is dialed in, which is actually really straightforward, if you follow the steps, right, it makes everything else so much easier.

Donna Kunde

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Yeah, 100%. And then all you really have to do at this point is some research. You want to research the people. Who do you want to work with? If you could work with anybody in the world for free, who would that person be? Who would those people be? Because that's kind of where your passion is. When you know who that person is, you research them. Because if you've ever heard ben, have you ever heard somebody say, oh, my gosh, they're like, in my head, they know exactly my problems, they know exactly where I've been. How do they do that? Because they've done the research.

Ben Gioia ("joya")

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Right. And I'll see your sentence, your statement, and raise you one. Donna ninja trick, it's not so much a trick to researching your people, is don't just do the research, but actually talk to them, conversations with them. Ask them about their challenges and fears and frustrations and what they want and why they want it and how they want it. And record that, right? Record those conversations and look at the trends, look at the words, and then use those words, because that person at the other end is going to go, holy crap, you're inside my head. And it's like, yes. I am because I talk to you and 40 people like you and I know exactly what to say. And this is not manipulation, this is not persuasion. This is service like nothing else in the world.

Donna Kunde

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Well, yeah, because if you have a passion to serve and you want to help with transformation in other people's lives, you have to make the connection first. They have to know that you understand and you get them. And that's how you do that. And then as you're naming your podcast, we say you name your podcast a name that will never change. I don't care how many episodes you do, I don't care how many seasons you do. There is this one overarching name that never changes. And then you have your little 13 week seasons that break down into your 52 topics and you're transforming lives, and you're transforming lives, and you're transforming lives and you're transforming lives over and over and over again. I got goosebumps.

Ben Gioia ("joya")

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Yeah. And doing all of that just 13 minutes at a time. That's the reminder in all of this that, yes, there's a bunch of stuff to do, but the roadmap allows for the leverage of the time, of your energy, of your focus, of your resources. And then making it happen just comes down to 13 minutes at a time. You can reward yourself after every 13 minutes. You can have a chocolate sundae after every 13 minutes episodes. I don't recommend that.

Donna Kunde

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No. Good.

Ben Gioia ("joya")

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But take the point here, right, that you can accomplish great things in the space of 13 minutes, transform lives, and build on that momentum for your next episode.

Donna Kunde

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Beautifully said, Ben. I love the way you said that. And it really sets us up for where we're heading over the next twelve weeks, because this is our first week that we're wrapping up with. And so next week we're going to talk about transforming listeners with every word. This is kind of the recipe, if you will, and how to become the 13 minutes mentor and really getting into those seasoned titles that are going to convert and draw the people in and your components of a killer episode. We're going to break down the nuts and bolts. We're not just going to talk fluff, are we, Ben?

Ben Gioia ("joya")

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Absolutely not. This is a fluffless podcast. Doesn't mean we don't giggle, but this is a fluffless podcast. And if you're like me and you hear a list of upcoming things like Donna just said, if you're like me, I might start going, oh crap, that's a lot to do. How am I going to get it all done? Oh my God. And it's like, wait a minute, right? 13 minutes, 13 minutes at a time. So your invitation to action right now or at the end of this episode, take 13 minutes to review, reflect, and make sure you're on track with the influencers formula. If you need to go back, go back, listen to an episode refer to the show notes. Keep yourself moving forward with this process.

Donna Kunde

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Yeah. And with that, Ben, we're going to wrap up episode four, make the roadmap work for your audience, choosing a podcast name and season theme so you're someone worth listening to. This is business. Podcasting made easy with Donna Cundy.

Ben Gioia ("joya")

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And I'm Ben Joya. We are happy you're here. Thank you so much.

Donna Kunde

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Thanks for listening. We'll see you again next Wednesday.

About the Podcast

Show artwork for Business Podcasting Made Easy
Business Podcasting Made Easy
Your Business Podcast DONE in just 13 weeks (52 episodes) • by Donna Kunde (IBGR) & Ben Gioia (Influence With A Heart®) • Get direct, live support from us for your business podcast at IBGR.info

About your hosts

Profile picture for Ben Gioia ("joya")

Ben Gioia ("joya")

If you haven’t met him yet, Ben Gioia ("joya") is a three-time best-selling author, podcast, and international radio show host who helps folks make an impact as an expert with their book, enjoy 5-figure speaking fees, and get leads, clients, & partners BEFORE publishing! He’s trained hundreds of millionaires and helped a Fortune 100 create an empathy video game for 20,000 employees. Ben makes it easy — for leaders, coaches, consultants, speakers, and small business owners — to get their book done in as little as 5 weeks!

With 38 years of writing adventures, Ben helped launch the world’s largest magazine (AARP) and his teachings are used by more than 50,000 people worldwide. So why wait for your book? Make an impact as an expert & get clients & partners BEFORE you're published! Elevate the world with your message so you can have the time, business, and freedom you love!
Profile picture for Donna Kunde

Donna Kunde

Donna Kunde
Global Radio Authority & Podcast Expert, IBGR Co-Founder

Donna Kunde is a podcast host & radio personality who has produced almost 14,000 podcasts, while elevating businesses, with more than 775,000 downloads (to date). So with her own international business radio station (and network), Donna is amplifying more than 70 experts (in 14 countries), reaching listeners in more than 180 countries, and delivering worldwide transformation, every single day. Donna is all about taking proven wisdom and applying it, 13 minutes at a time. Then turning that into a podcast AND book, in just 20 weeks. (It’s called the Influencers Formula.) If you’d like to learn more about the Influencers Formula for your business, contact Donna today.